Sweet Pea Ideas is an exclusively-online baby and child store for parents who are on the go and want practicality! It is a small family-run business founded by me, a mama, in 2021 after having my second child.  The name “Sweet Pea” holds a very special place in my heart as it the nickname I used to and still use sometimes to call my eldest son.

The brands we offer have been meticulously researched, chosen and tried and tested by both of my children.  We always try to offer products which are safe, practical and make life easier for parents alike, especially in those initial scary steps of parenthood.  Becoming parents in 2018 has contributed to this search for such like products and we were always on the search for products that are original, carefully tested and easy to use! Being a working mum I was always looking for that element of practicality to make my  life easier and less stressful.

Our main focus for Sweet Pea is twofold, baby sleep and weaning which can both be challenging when having a new baby.  This was the case for us especially with our first.  In fact the products we offer have been tried and tested by our children and this has helped us immensely throughout our parenthood journey and the selection of products we offer. 

We genuinely hope that you will get to love and experience our products the way we have with our own kids.